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ADMISSIONS REVENUE UP IN 2013 AT JAMESTOWN SETTLEMENT, YORKTOWN VICTORY CENTER; VISITATION ON PAR WITH 2012

WILLIAMSBURG, Va., January 14, 2014 – Admissions revenue at Jamestown Settlement and the Yorktown Victory Center was up 2.4 percent in 2013, amounting to $5,153,363.  Paid visitation at the two living-history museums operated by the state’s Jamestown-Yorktown Foundation was nearly even with 2012, totaling 560,072, a decrease of one-tenth of a percent.

The Yorktown Victory Center, where construction of the American Revolution Museum at Yorktown® is under way, saw a slight increase, with 158,617 paid visitors, 0.3 percent more than in 2012.  Paid attendance was 401,455 at Jamestown Settlement, 0.2 percent less than in 2012. 

“A slight visitation decrease in the overall group market segment was offset by a slight increase in the individual market segment,” said Jamestown-Yorktown Foundation Senior Director of Marketing and Retail Operations Susan Bak.  “We are especially pleased with results for the Yorktown Victory Center, which continues in daily operation while the replacement museum is built.” 

Ticket sales to individuals accounted for 64.8 percent of total paid visitation at Jamestown Settlement and the Yorktown Victory Center in 2013.  An estimated 75 percent of individual visitors came from outside Virginia.  Group visitation, including school field trips, comprised 35.2 percent of total paid visitation.  (Participation in Jamestown-Yorktown Foundation outreach education programs conducted off site is not included in paid museum visitation.)   

“Our efforts to attract new and repeat visitors include offering a variety of ticket and package options on the historyisfun.org website, emphasis on digital advertising and search marketing, and a commitment to destination marketing,” Bak said.  “We will continue to join with area partners in promoting cooperative tickets and vacation packages that include our museums along with Busch Gardens®, Colonial Williamsburg’s Revolutionary City and Art Museums, Historic Jamestowne, Water Country USA®, and Yorktown Battlefield.”

In addition to paid visitation, there were a total of 57,461 complimentary admissions at the Jamestown-Yorktown Foundation museums in 2013, including residents of the City of Williamsburg and James City and York counties, children under 6, group escorts, and promotional admissions.

Jamestown Settlement is located on State Route 31 just southwest of Williamsburg.  The Yorktown Victory Center is on Route 1020 in Yorktown.  The museums are open 9 a.m. to 5 p.m. daily.  General admission in 2014, unchanged from 2013, is $16.00 for adults and $7.50 for ages 6 through 12 at Jamestown Settlement, and $9.75 for adults and $5.50 for ages 6 through 12 at the Yorktown Victory Center.  A value-priced combination ticket for both museums is $20.50 for adults and $10.25 for ages 6 through 12.  Joint tickets with other Williamsburg attractions also are available. For more information, call (888) 593-4682 toll-free or (757) 253-4838 or visit hif.ciniva.net.

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